{"title":"Literacy \u0026 Phonics","description":"\u003cp\u003eTactile letters, phonics resources and word-building sets that make early reading and writing hands-on and playful.\u003c\/p\u003e","products":[{"product_id":"magnetic-cvc-fishing","title":"Magnetic CVC Fishing","description":"\u003cp\u003eMagnetic fishing with consonant-vowel-consonant words — children hook word discs and build simple three-letter words. Phase 2 phonics turned into a game with real physical action.\u003c\/p\u003e\n\n\u003cp\u003eThe magnetic catch keeps engagement high through repetitive phonics practice. Good for Reception or Year 1 children who need extra CVC word repetition, or for children who resist worksheet-style learning.\u003c\/p\u003e","brand":"Educational Advantage","offers":[{"title":"Default Title","offer_id":57927781319039,"sku":"EA-11","price":61.22,"currency_code":"GBP","in_stock":true}]},{"product_id":"magnetic-alphabet-fishing","title":"Magnetic Alphabet Fishing","description":"\u003cp\u003eMagnetic fishing with the alphabet — hook a letter, name it, sound it out. The full A to Z as fishing discs, ready for letter recognition, alphabet order, and early phonics work.\u003c\/p\u003e\n\n\u003cp\u003eSuits younger children starting on letter recognition, older children needing letter reinforcement, or ESL learners building English alphabet knowledge. The physical catching action turns rote learning into something worth returning to.\u003c\/p\u003e","brand":"Educational Advantage","offers":[{"title":"Default Title","offer_id":57927781417343,"sku":"EA-12","price":45.91,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/3246\/8607\/files\/magnetic-alphabet-fishing.jpg?v=1783076438"},{"product_id":"giant-fishing-letter-game-a-z","title":"Giant Fishing Letter Game a-z","description":"\u003cp\u003eA big-format version of alphabet fishing — larger discs, bigger rods, designed for group play or for children who need larger visual elements. Everything scaled up for classroom scale or shared use.\u003c\/p\u003e\n\n\u003cp\u003eThe bigger pieces make it easier for children with vision impairments, fine motor difficulties, or younger children to participate. Also works better in group settings where multiple children share the game.\u003c\/p\u003e","brand":"Educational Advantage","offers":[{"title":"Default Title","offer_id":57927781515647,"sku":"EA-18","price":91.82,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/3246\/8607\/files\/giant-fishing-letter-game-a-z.jpg?v=1783076438"},{"product_id":"systematic-phonics-threading-beads-cvc-set-phase-2","title":"Systematic Phonics Threading Beads – CVC Set Phase 2","description":"\u003cp\u003ePhonics beads for building consonant-vowel-consonant words on a string. Threading is fine motor work; word-building is phonics work; doing both at once means one activity earns two developmental gains.\u003c\/p\u003e\n\n\u003cp\u003eAligned to Phase 2 of Letters and Sounds — Reception-level phonics. Children thread a c, then an a, then a t, and they've built \"cat\" both letter-by-letter and physically. Good for Reception teachers, one-on-one intervention, or home learning.\u003c\/p\u003e","brand":"Educational Advantage","offers":[{"title":"Default Title","offer_id":57927781777791,"sku":"EA-221","price":45.91,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/3246\/8607\/files\/systematic-phonics-threading-beads-cvc-set-phase-2.jpg?v=1783076439"},{"product_id":"systematic-phonics-threading-beads-cvcc-ccvc-set-phase-4","title":"Systematic Phonics Threading Beads – CVCC CCVC Set Phase 4","description":"\u003cp\u003ePhase 4 phonics beads for building four-letter words with consonant clusters — CVCC (like \"hand\", \"milk\") and CCVC (like \"stop\", \"frog\"). The next step up from Phase 2 CVC threading.\u003c\/p\u003e\n\n\u003cp\u003eConsonant clusters are where many early readers stumble. The physical act of threading the letters in order reinforces both spelling and blending. Good for Year 1 phonics practice or targeted intervention.\u003c\/p\u003e","brand":"Educational Advantage","offers":[{"title":"Default Title","offer_id":57927781876095,"sku":"EA-222","price":45.91,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/3246\/8607\/files\/systematic-phonics-threading-beads-cvcc-ccvc-set-phase-4.jpg?v=1783076438"},{"product_id":"systematic-phonics-threading-beads-high-frequency-words-set-phases-2-5","title":"Systematic Phonics Threading Beads – High Frequency Words Set Phases 2-5","description":"\u003cp\u003eThreading beads for high-frequency sight words — the common words children need to recognise instantly rather than sound out. \"the\", \"was\", \"said\", and their siblings, spanning phonics Phases 2 through 5.\u003c\/p\u003e\n\n\u003cp\u003eSight word learning is repetition-heavy. Threading gives that repetition a tactile anchor — the physical action of building the word means it sticks better than flashcards alone. Good for Reception through Year 2.\u003c\/p\u003e","brand":"Educational Advantage","offers":[{"title":"Default Title","offer_id":57927781974399,"sku":"EA-223","price":68.88,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/3246\/8607\/files\/systematic-phonics-threading-beads-high-frequency-words-set-phases-2-5.jpg?v=1783076438"},{"product_id":"systematic-phonics-threading-beads-phase-3-letters-graphemes-set","title":"Systematic Phonics Threading Beads – Phase 3 Letters \u0026 Graphemes Set","description":"\u003cp\u003ePhase 3 phonics beads including graphemes — the digraphs and trigraphs like \"sh\", \"ch\", \"th\", \"igh\" that make simple letter-by-letter phonics more sophisticated. Threading beads that spell out phonics that read as single sounds.\u003c\/p\u003e\n\n\u003cp\u003eGraphemes are conceptually tricky because two or three letters make one sound. Physically threading them as a single bead reinforces the \"these letters go together\" idea. Good for Reception moving into Phase 3 and Year 1 consolidation.\u003c\/p\u003e","brand":"Educational Advantage","offers":[{"title":"Default Title","offer_id":57927782039935,"sku":"EA-224","price":68.88,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/3246\/8607\/files\/systematic-phonics-threading-beads-phase-3-letters-graphemes-set.jpg?v=1784741198"},{"product_id":"systematic-phonics-threading-beads-bulk-set-phases-2-5","title":"Systematic Phonics Threading Beads – Bulk Set of Beads \u0026 Strings – Phases 2-5","description":"\u003cp\u003eThe catch-all bulk set spanning Phases 2 through 5 — for classrooms or SEND teachers who want the full phonics threading library in one purchase. Enough beads and laces to run group sessions.\u003c\/p\u003e\n\n\u003cp\u003eRather than buying each phase separately, the bulk set covers everything — CVC, CVCC\/CCVC, Phase 3 graphemes, and high-frequency words. Better value for institutions than individual sets, but genuinely useful for home educators covering multiple year groups too.\u003c\/p\u003e","brand":"Educational Advantage","offers":[{"title":"Default Title","offer_id":57927782105471,"sku":"EA-225","price":68.88,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/3246\/8607\/files\/systematic-phonics-threading-beads-bulk-set-phases-2-5.jpg?v=1784741121"},{"product_id":"connecting-word-building-tiles","title":"Connecting Word Building Tiles","description":"\u003cp\u003eLetter tiles that lock together — for spelling practice, phonics word-building, or sentence construction. The connectivity keeps words stable while children read what they've built.\u003c\/p\u003e\n\n\u003cp\u003eSame benefit as connecting number tiles applied to literacy. Good for children who struggle with the executive function of holding a word together in their heads while spelling — the physical stability supports the mental effort.\u003c\/p\u003e","brand":"Educational Advantage","offers":[{"title":"Default Title","offer_id":57928102019455,"sku":"EA-401","price":49.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/3246\/8607\/files\/connecting-word-building-tiles.jpg?v=1783076438"},{"product_id":"tricky-words-fishing","title":"Tricky Words Fishing","description":"\u003cp\u003eMagnetic fishing with \"tricky words\" — the common English words that don't follow standard phonics rules and need to be recognised by sight. \"the\", \"was\", \"said\", \"one\", \"who\".\u003c\/p\u003e\n\n\u003cp\u003ePhonics-resistant words need repetition to embed. Fishing turns that repetition into something children choose to do. Good for Reception, Year 1, and Year 2 sight word work.\u003c\/p\u003e","brand":"Educational Advantage","offers":[{"title":"Default Title","offer_id":57928102052223,"sku":"EA-402","price":36.72,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/3246\/8607\/files\/tricky-words-fishing.jpg?v=1783076438"},{"product_id":"sprat-fishing-a-z","title":"Sprat Fishing a-z","description":"\u003cp\u003eA fish-shaped alphabet fishing set — the discs are shaped like small fish rather than circles, adding character and grip advantages. Letters a to z, magnetic rod, and the same catch-and-name gameplay as standard alphabet fishing.\u003c\/p\u003e\n\n\u003cp\u003eThe fish shape is easier for small hands to hook than flat discs, and children respond to characterful shapes over abstract circles. Good for Nursery and Reception alphabet work.\u003c\/p\u003e","brand":"Educational Advantage","offers":[{"title":"Default Title","offer_id":57928161722751,"sku":"EA-42","price":53.57,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/3246\/8607\/files\/sprat-fishing-a-z.jpg?v=1783076438"},{"product_id":"lacing-letter-beads","title":"Lacing Letter Beads","description":"\u003cp\u003eWooden beads with letters, designed for threading — the essential resource for word-building through fine motor practice. Thread the letters, spell the word.\u003c\/p\u003e\n\n\u003cp\u003eGood for phonics work at any phase, EAL alphabet learning, or spelling practice with children who need to physically build words rather than just write them.\u003c\/p\u003e","brand":"Educational Advantage","offers":[{"title":"Default Title","offer_id":57928306098559,"sku":"EA-6-2","price":33.67,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/3246\/8607\/files\/lacing-letter-beads.jpg?v=1783076438"},{"product_id":"cvc-posting-game","title":"CVC Posting Game","description":"\u003cp\u003ePost CVC (consonant-vowel-consonant) word cards into the correct post boxes — phonics reinforcement through physical action. The Phase 2 phonics word list turned into a game.\u003c\/p\u003e\n\n\u003cp\u003eGood for Reception and Year 1 CVC practice, particularly for children who need physical action to keep phonics interesting after months of repetition.\u003c\/p\u003e","brand":"Educational Advantage","offers":[{"title":"Default Title","offer_id":57928307442047,"sku":"EA-78","price":45.91,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/3246\/8607\/files\/cvc-posting-game.jpg?v=1783076438"},{"product_id":"netting-alphabet-crabs","title":"Netting Alphabet Crabs","description":"\u003cp\u003eThe alphabet version of Netting Number Crabs — crab-shaped letter pieces to catch in the net. Same coordination and beach theme, applied to letter recognition and phonics.\u003c\/p\u003e\n\n\u003cp\u003eGood for Reception and Year 1 alphabet work, and for children who found magnetic fishing overdone but the netting variation feels fresh.\u003c\/p\u003e","brand":"Educational Advantage","offers":[{"title":"Default Title","offer_id":57928307868031,"sku":"EA-84","price":114.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/3246\/8607\/files\/netting-alphabet-crabs.jpg?v=1783076439"},{"product_id":"matching-pairs-alphabet-wooden-memory-game","title":"Matching Pairs - Alphabet Wooden Memory Game","description":"\u003cp\u003eWooden memory pairs with alphabet letters — flip, match, name each letter as it's revealed. Alphabet reinforcement through the natural repetition of the memory game format.\u003c\/p\u003e\n\n\u003cp\u003eGood for Reception children building letter recognition and for older children needing catch-up work. The wooden pieces feel more substantial than card equivalents.\u003c\/p\u003e","brand":"Freckled Frog","offers":[{"title":"Default Title","offer_id":57959259898239,"sku":"FF-2999","price":21.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/3246\/8607\/files\/matching-pairs-alphabet-wooden-memory-game.jpg?v=1783937730"},{"product_id":"abc-blocks","title":"ABC Blocks","description":"\u003cp\u003eWooden alphabet blocks — every face carries letters, numbers, or images for stacking, spelling, sorting, or open-ended building. The classic child's alphabet block, done properly.\u003c\/p\u003e\n\n\u003cp\u003eGood across ages — toddlers stack, preschoolers name letters, primary-schoolers spell simple words. Adaptable resource that grows with the child.\u003c\/p\u003e","brand":"Freckled Frog","offers":[{"title":"Default Title","offer_id":57959267238271,"sku":"FF-565","price":34.67,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/3246\/8607\/files\/abc-blocks.jpg?v=1783937731"},{"product_id":"tell-a-story-magnetic-board","title":"Tell a Story Magnetic Board","description":"\u003cp\u003eA large magnetic story-telling board with wooden magnetic pieces — characters, backgrounds, and props for arranging into stories. The magnetic mechanic means arrangements stay put while the story unfolds.\u003c\/p\u003e\n\n\u003cp\u003eExcellent for narrative development. Children build the setting, add characters, tell the story out loud. Good for speech and language work, for children who find \"just tell a story\" too abstract, and for classroom literacy sessions.\u003c\/p\u003e","brand":"Freckled Frog","offers":[{"title":"Default Title","offer_id":57959268909439,"sku":"FF-623","price":93.12,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/3246\/8607\/files\/tell-a-story-magnetic-board.jpg?v=1783937732"},{"product_id":"lower-case-letter-beads","title":"Lower Case Letter Beads","description":"\u003cp\u003eTwo hundred and eighty-eight lowercase letter beads with big holes — easy to thread onto chenille stems or yarn.\u003c\/p\u003e\u003cp\u003eLowercase matters. Most letter toys shout in capitals, but lowercase is what a child actually reads on a page, and threading their own name in the letters they'll meet in a book is a different exercise entirely.\u003c\/p\u003e\u003cp\u003eEach bead 1.5 x 2.5cm. Threading material not included. 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A great tool for children with SEN, dyslexia, visual impairment, and Irlens.\u003c\/p\u003e\n\u003cp\u003eEach strip 3.5 x 18cm. 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